Tokyo(The COW News Digital) Japanese beverage company Suntory has unveiled a new type of water designed to help reduce abdominal fat, targeting individuals struggling with weight gain around the midsection due to sedentary lifestyles or irregular routines.
The water contains a molecule called HMPA, which is produced through the fermentation of rice bran. According to international news agencies, HMPA has been scientifically recognized in Japan for its potential to support fat reduction, particularly in the visceral or belly fat region.
Suntory’s product has received approval under Japanese health regulations, allowing the company to promote it with claims related to health benefits. This makes it one of the few functional beverages in the market that has officially acknowledged fat-reducing properties under the law.
The water is primarily marketed toward office workers and people with unstable lifestyles, who often struggle to manage abdominal fat due to long hours of sedentary work or irregular eating habits. While the beverage is positioned as a supportive tool in reducing belly fat, experts caution that it is not a miracle solution. Lifestyle factors, including diet, exercise, and overall health habits, remain crucial in managing body weight effectively.
Suntory emphasized that the water is intended as a supplementary aid, which works best when paired with healthy habits. The company encourages consumers to maintain a balanced diet, engage in regular physical activity, and follow a consistent lifestyle to see noticeable results.
Research indicates that abdominal or visceral fat is particularly associated with higher risks of cardiovascular diseases, diabetes, and metabolic syndrome, making products that target this area of the body increasingly relevant in today’s health-conscious market. By leveraging traditional rice fermentation techniques, Suntory has created a product that merges scientific innovation with cultural practices in Japan.
The launch is expected to attract attention not only within Japan but also in international markets where health drinks and functional beverages are gaining popularity. Health experts welcome the initiative, provided it is consumed responsibly and as part of a holistic health plan.
Suntory’s HMPA water represents a growing trend in functional beverages, offering consumers more options to address specific health concerns through everyday dietary choices. With lifestyle diseases on the rise, such innovations are seen as complementary approaches to modern wellness strategies.
