WASHINGTON (The COW News Digital) A new social media app, UpScrolled, has surged to the top of the Apple Store’s social media charts in the United States, emerging as a popular alternative to TikTok. The milestone highlights a rapid rise in user engagement, with the app recently surpassing one million users, according to its founder.
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The app was developed by Essam Hijazi, a Palestinian-Jordanian developer with Australian citizenship. In an announcement, Hijazi emphasized that the achievement belongs to the users rather than the development team, expressing gratitude for their active participation and support.
UpScrolled’s ascent has reportedly outpaced several established competitors, reflecting the growing demand for new platforms in the short-form video and social media segment. Analysts note that the app’s user-friendly interface and unique content discovery features have contributed to its rapid adoption.
Hijazi shared that UpScrolled aims to create a community-driven experience, allowing users to easily engage with trending content while maintaining control over their personal preferences. The app’s innovative algorithm and interactive tools have made it particularly appealing to younger audiences seeking alternatives to mainstream platforms.
The app’s success in the United States also signals potential global expansion, as developers plan to reach audiences in Europe, the Middle East, and Asia in the coming months. Social media experts believe that new platforms like UpScrolled could challenge the dominance of TikTok and other established apps if they continue to prioritize user experience and innovation.
With over one million users, UpScrolled has become a notable example of how smaller developers can achieve rapid success by focusing on community engagement and addressing gaps in the market. The app’s rise also underscores the competitive nature of the social media industry and the constant search for fresh alternatives.
As TikTok faces scrutiny over privacy concerns and regulatory pressures in several countries, apps like UpScrolled could benefit from users seeking safe and engaging platforms. Hijazi stated that his team remains committed to growth while maintaining transparency and prioritizing user satisfaction.
