Dubai ( The COW News Digital)In a heartwarming gesture that has captured headlines across the region, Dubai-based business tycoon Anis Sajan has purchased 700 tickets for the ongoing Asia Cup and distributed them among his employees. The initiative aims to give his workforce the opportunity to witness high-profile cricket matches live from the stadium.
Sajan, Vice Chairman of Danube Group, confirmed the move during a media interaction, saying that he wanted to reward his staff for their dedication and give them a chance to experience the electric atmosphere of one of the most prestigious cricket tournaments in the world.
“This is not just about cricket,” Sajan told reporters. “It is about building a sense of community and giving our hardworking employees something to look forward to. The Asia Cup is a massive event, and we wanted our team to enjoy the excitement firsthand.”
The tickets are for matches being held in the UAE, with special allocations made for the most anticipated clashes. Danube Group has reserved 100 tickets for the high-voltage Pakistan vs India group-stage encounter, another 100 tickets for the Super Four stage, and an additional 100 for the grand final.
Employees from across the company’s various divisions, including real estate, retail, and logistics, will receive the tickets based on a fair distribution system. The company has arranged transportation and refreshments for its staff attending the matches to ensure a smooth and enjoyable experience.
Cricket fans across social media have praised the move, with many calling it an example of corporate leadership that values employee well-being and engagement. “This is a dream come true for many of us,” one Danube employee shared online. “Watching Pakistan and India live in a stadium is an unforgettable experience.”
The Asia Cup 2025 has already been generating immense excitement, with packed stadiums and global viewership numbers breaking records. Matches in Dubai have seen particularly high demand for tickets, making this gesture even more significant for those who might not have been able to afford access otherwise.
Industry experts say such initiatives help boost employee morale, strengthen brand loyalty, and encourage other companies to adopt similar people-centric policies.
With the Pakistan vs India clash set to take place this weekend, the Danube Group employees are expected to be a loud and colorful presence in the stands.
