Dubai (The COW News Digital)With the Asia Cup 2025 scheduled to kick off in the United Arab Emirates this September, advertising rates for the marquee clash between India and Pakistan have skyrocketed to unprecedented levels. Broadcasters and digital platforms are expecting record-breaking viewership, making the Indo-Pak encounter one of the most commercially lucrative sporting events of the year.
According to Indian media reports, a 10-second television commercial during the India-Pakistan group stage match has been priced at INR 16 lakh (approximately USD 19,000). The premium cost reflects the massive audience the contest is expected to draw, not only in South Asia but across global markets where cricket fans eagerly await this rivalry.
Corporate sponsorship packages have also reached staggering figures. A co-presenting partnership is being offered at INR 18 crore, while an associate partnership costs around INR 13 lakh. Broadcasters have also introduced an advertising package priced at INR 4.48 crore, further underlining the high stakes involved in securing screen time during the event.
Digital platforms are seeing equally sharp hikes. Reports suggest that co-presenting and highlights partner slots for online streaming platforms are being sold at INR 30 crore each. Meanwhile, a co-powered package has been priced at INR 18 crore, highlighting the growing significance of digital streaming in cricket viewership.
Industry insiders say these rates are being driven by the anticipated record viewership of the Asia Cup 2025. The India-Pakistan group match is scheduled for September 14, with a potential Super Four clash on September 21. Should both teams progress to the final, fans could witness a third showdown between the arch-rivals on the tournament’s ultimate stage.
The stakes are not only high on the field but also off it, as advertisers rush to capitalize on the unique opportunity. Analysts note that no other cricket rivalry commands such a premium, with brands competing intensely for even the smallest advertising slots.
The Asia Cup 2025 will begin on September 9 in the UAE, with both India and Pakistan placed in the same group. Broadcasters anticipate that viewership numbers could break all previous records, cementing the Indo-Pak clash as the biggest driver of cricket-related advertising revenue in the region.
