MELBOURNE(The COW News Digital) Cricket Australia (CA) has officially approved the privatization of the Big Bash League (BBL) in a landmark decision aimed at revitalizing the tournament and boosting its global competitiveness.
Speaking at the board’s annual general meeting in Melbourne, CA Chief Todd Greenberg confirmed that the governing body has finalized plans to invite private investment into the league — a move long discussed within Australian cricket circles.
Greenberg highlighted the potential benefits of privatization, stating that it will inject fresh energy and financial stability into the competition while improving player compensation and fan engagement.
“Privatization will breathe new life into the Big Bash League,” Greenberg said. “It will not only increase player salaries but also help us attract top international talent and enhance the overall viewing experience for fans.”
The CA chief added that the new model is expected to make BBL one of the most lucrative and dynamic domestic T20 tournaments in the world, comparable to the Indian Premier League (IPL) and England’s The Hundred.
He pointed to the England and Wales Cricket Board’s (ECB) recent success, noting that the sale of franchise shares from The Hundred generated nearly $1 billion, underscoring the global demand for high-quality T20 leagues.
Cricket analysts believe that allowing private ownership could significantly increase revenue, sponsorships, and broadcasting rights, which in turn would raise the competition’s profile on the international stage.
The move also aligns with CA’s broader strategy to modernize Australian cricket and maintain financial sustainability amid changing global sports economics.
Meanwhile, the development comes as Pakistani cricketers are set to make a strong return to the Big Bash League after the resolution of NOC (No-Objection Certificate) issues that had previously restricted their participation.
Top Pakistani stars Babar Azam, Shaheen Afridi, Mohammad Rizwan, and Haris Rauf have all received clearance to play in the upcoming BBL season — a decision that is expected to significantly boost the league’s popularity in South Asia.
With privatization now confirmed, the upcoming seasons of the BBL are poised for major transformation, blending global investment, elite talent, and stronger audience engagement to secure the league’s place among the world’s premier T20 competitions.
