World ( The cow news digital )
MUMBAI: Bollywood actress Kriti Sanon has found herself at the center of online criticism following her appearance in a recently released Raksha Bandhan advertisement. The campaign, intended for the traditional Hindu festival celebrating sibling bonds, sparked outrage among social media users due to both her choice of attire and a controversial scene involving a pet dog.
In the advertisement, Kriti wore an off-white bralette-style blouse paired with a cape and a draped skirt. Many users took issue with the bold fashion choice, questioning its suitability for a campaign associated with a traditional religious festival and describing it as culturally insensitive.
Further fueling public backlash was a scene in which Kriti is depicted tying a traditional rakhi on a dog after it barks. Netizens expressed strong disapproval over the depiction, with critics arguing that incorporating a pet into the traditional ritual undermined the sacred nature of the festival. Social media platforms have since seen widespread debate, with users criticizing both the brand and the actress for the creative choices made in the campaign.
