Kuwait(The COW News Digital)The Kuwaiti government has introduced strict regulations on energy drinks, banning their sale to individuals under the age of 18 as part of efforts to safeguard public health. The new rules, issued by the Ministry of Health, aim to control consumption, particularly among youth, and regulate the production, import, and distribution of these beverages.
According to international media reports, the ministerial decree specifies that only adults will be permitted to purchase energy drinks. Additionally, the rules limit consumption to a maximum of two bottles per day, with each 250ml bottle containing no more than 80mg of caffeine. Manufacturers and importers are required to clearly display health warnings on all packaging.
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The government has also imposed a complete ban on the advertising, promotion, and sponsorship of energy drinks. Sales will be prohibited in schools, colleges, universities, and other educational institutions. Similarly, government offices, restaurants, cafes, shops, food trucks, vending machines, and online delivery services are not allowed to sell these beverages.
Under the new regulations, energy drinks may only be sold in cooperative societies and designated markets under strict government supervision. Authorities emphasize that the measures are intended to protect public health, particularly the well-being of young people who are more vulnerable to the negative effects of excessive caffeine consumption.
Health experts have welcomed the move, highlighting concerns over potential risks associated with high caffeine intake, including heart problems, insomnia, anxiety, and other health complications. By restricting availability and limiting consumption, officials hope to reduce such risks and encourage safer dietary habits.
The Kuwaiti Ministry of Health also plans to monitor compliance closely, conducting inspections and ensuring that producers and retailers adhere to the new guidelines. Public awareness campaigns are expected to accompany these measures, educating citizens on the potential health hazards of energy drinks and promoting responsible consumption.
Officials describe the initiative as part of a broader strategy to improve public health standards and prevent lifestyle-related illnesses among the youth population. With these measures, Kuwait joins several countries globally that have introduced similar restrictions on energy drink sales to minors.

