Islamabad(The COW News Digital)Pakistani television host Nida Yasir is once again facing intense public criticism after a Basant-themed segment aired on her morning show on Friday, the same day a devastating suicide attack targeted an Imambargah in Islamabad.
The segment focused on Basant celebrations in Lahore and featured several well-known figures from the entertainment industry, including choreographer Nighat Chaudhry, actress Saadia Imam, singer Kiran Khan, and vocalist Junaid. During the program, guests discussed the cultural aspects of Basant, while Nida Yasir was also seen learning dance steps to a Punjabi song.
Soon after the show aired, social media users began expressing strong reactions, questioning the timing and appropriateness of broadcasting a festive and dance-oriented segment on a Friday morning. The criticism grew sharper as reports confirmed that a suicide bombing during Friday prayers at an Imambargah in Islamabad had killed at least 31 worshippers and injured more than 160 others.
Many viewers argued that airing entertainment content amid such a tragic national incident showed a lack of sensitivity. Several users stated that the country was already grappling with grief and insecurity, and that celebratory visuals and dance performances felt disconnected from the public mood.
Critics also emphasized that morning shows, which attract large and diverse audiences, should prioritize socially relevant and meaningful discussions, particularly during times of national crisis. Some questioned why cultural festivities were being highlighted instead of addressing issues such as security, public safety, and the emotional impact of ongoing tragedies.
Nida Yasir, who has hosted her morning show for nearly 18 years, remains one of Pakistan’s most recognizable television personalities with a strong fan following. Her program regularly covers lifestyle, cultural, and social topics, but it has also faced controversy in the past due to certain segments and on-air activities.
While a small section of viewers defended the show, arguing that cultural programming should not come to a halt entirely, the majority opinion online called for greater awareness and responsibility from mainstream media.
The controversy has once again sparked a broader debate about the role of entertainment television during sensitive times and the need for media platforms to align content with the nation’s emotional and social realities.
