Islamabad (The COW News Digital) Popular morning show host Nida Yasir is facing backlash after her recent comments about food delivery riders sparked widespread outrage. Riders and social media users have criticized her statements as unfair and misleading.
In her remarks, Yasir claimed that “food delivery riders often intentionally do not carry exact change to receive higher tips” and suggested that customers either keep open change ready or ask riders to bring extra money. Her comments quickly drew sharp reactions from the rider community.
Delivery riders emphasized that despite harsh weather, challenging routes, and dangerous conditions, they continue to work honestly for relatively low pay. Many highlighted that tipping culture in Pakistan is weak, and companies often fail to provide adequate support or facilities for their staff.
Several riders shared personal experiences, noting that they sometimes cover small amounts, between 10 to 20 rupees, from their own pockets when customers do not have exact change. “Being called dishonest is extremely hurtful,” said one rider, reflecting the sentiment shared by many in the industry.
Riders have now formally demanded that Nida Yasir issue a public apology on her show to address the harm caused by her remarks. They argue that her statements unfairly tarnish the reputation of hardworking delivery professionals, who play a crucial role in urban life.
The controversy has also gained traction on social media, where users expressed support for the riders and criticized Yasir for generalizing the behavior of an entire profession. Discussions have centered on the challenges faced by delivery riders, including low compensation, long hours, and exposure to risk, which often go unnoticed by the public.
Observers note that this incident highlights the broader societal issue of respecting and valuing essential service workers. Many hope that it sparks greater awareness about the working conditions of delivery personnel and encourages both media personalities and the public to avoid unfair stereotypes.
As the debate continues, the focus remains on accountability and the need for media figures to exercise caution when commenting on vulnerable professional groups. Meanwhile, delivery riders continue to fulfill their roles under demanding conditions, awaiting recognition and respect for their dedication.
